hen Filipa, our co-Founder, was asked “If Teamy were to be an animal, which would it be?” she didn’t take long to reply: a penguin! More specifically a penguin called Piper!
Today, January 20th, is Penguin Awareness Day. We didn’t know it was a thing either, but now it’s become our favourite day of the year.
There really is no better day to launch Teamy’s new logo and branding than today.
You might be asking yourself, why a Penguin?
Well, it turns out that penguins and humans are not too different when it comes to the way they act. For example, penguins spend half their time in water and the other half on land. Humans? We do not last more than 1 minutes under water, but, if we make a metaphor out of this, during the week we spend half our time at work and half socializing.
One of the main reasons why we have chosen a penguin to represent Teamy is because these interesting animals – whom are birds but can’t fly – work together to ensure a higher chance of survival when they’re out hunting.
Metaphorically speaking we can relate this statement to a team of people that work together to achieve goals. The chances of a team reaching KPIs are higher than a person working alone, hence the importance of having a well built team that communicates and works together as one.
Building a great team takes time and dedication inside and outside the office’s walls. Team building activities look for this collaboration between team members but in a completely different atmosphere. These activities bring out the competitive and team spirit side of groups to reach a final goal, which has little to do with the day to day one. See it like the penguins, who spend half their time in water and half outside. In this case, it’s not a fifty-fifty situation (because there’s work to be done) but if a team works well together and has a good time doing what they do, there’s a big chance to have fun at work.
For the reasons mentioned above, we need a logo and a word mark that transmit the power of working together and the friendly and funny side of penguins. The new logo of Teamy consists of two elements, the icon and the word mark.
If you look at the icon with attention you will notice that Piper’s forehead forms a T– of Teamy. It’s important for us to always connect Piper to the brand and vice versa. Regarding the work mark, it’s lowercase and bold, with the corners rounded for the reasons mentioned just before, it transmits a friendlier and more approachable vibe, but also trust, like if Piper was part of your team.
Happy Penguin Awareness Day! We hope you all like the new look as much as we do.
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